How To Write “Compelling” Copy When You Don’t Have An Audience.

Neilsen Study

Wondering how to write “compelling” copy? Consider this.

According to a 2012 psychological study conducted in France by psychologist Remi Radel, humans can perceive the meaning of words in as little as 1/300th of a second.

Researchers recruited students for the test, asking all of them to arrive at the lab without having eaten for at least 3 or 4 hours. Half of the students were told there would be a delay of an hour and to eat lunch. The other half had only a 10 minute delay before the start of the test – and given no chance to eat.

Placed in front of a computer screen, each student watched as 80 words (1/4 of them food related) were flashed for no more than 1/300th of a second each in a font size just large enough to be consciously perceived.

After each word flashed, the students were given two choices of words to look at and asked to pick out the one they had seen and give an indication of how bright it was.

Even though the words appeared too briefly for the students to be able to read them, the hungry people identified the food related words better and claimed they …read more

Article Curated From…: Conversion XL