How to Write Copy for More Than One Audience on a Page

How to Write Copy for More Than One Audience on a Page

When you’re putting together copy for a website you may not have the luxury of only having to speak to one audience. In fact, you may have multiple audiences you need to address.

Which means you’ve got a juggling act on your hands.

Who is most important? What if both audiences require equal attention? How do you write copy that attracts more than one audience on a page without confusing your messaging?

The answers to these questions lie …read more

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