How & Why You Should Invest In Getting Good Testimonials w/ Examples
Testimonials & word of mouth are the driving force behind 20-50% of all purchasing decisions, and yet only about ⅓ of businesses are actively seeking & collecting customer reviews on an ongoing basis.
If you’re not investing in testimonials right now, you need to read this.
Why? Well, for starters recent behavioral research by Granify revealed that “social proof” is often more important to online buyers than “low prices.” when influencing purchasing decisions.
Customer loyalty expert Fred Reichheld also reports in his book “The Ultimate Question” that businesses saw an average of 2x revenue growth by simply increasing their overall brand advocacy by only 12%
So, Why Don’t We Prioritize Testimonials?
If recommendations from peers are so valuable – why don’t we prioritize our marketing investments in getting more ( or more valuable) – recommendations?
As an informal observation, I think it’s because many of us have a difficult time attributing growth to showcasing what our customers say, when it’s so much neater to equate growth with something less sentimental – like an ad spend.
Consider the amount of money spent on Super Bowl advertisements. The 2013 Super Bowl commercials commanded an average …read more
Article Curated From…: Conversion XL