Hulu at Long Last Provides an Update on Subscriber Numbers

Hulu now counts more than 17 million total subscribers, according to the first update from the company on the subject in a long time.

The streaming video service, which on Sunday night took home several Golden Globe awards for its original series “The Handmaid’s Tale,” hasn’t released its subscriber numbers since May 2016, when it said it had 12 million U.S. users.

Hulu also said its total audience grew to 54 million total unique viewers from 47 million in May 2017. Hulu says its viewers have a median age of 31 and an average household income of $92,000. Those stats matter to potential advertisers, which continue to seek viewers in the 18-to-49-year-old bracket that is rapidly diminishing on broadcast TV. Hulu said it hit $1 billion in ad revenue for the first time in 2017.

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