Ignorant No More: Crash Course on A/B Testing Statistics
Reality check: the level of statistical literacy is pretty poor in CRO world. A major portion of your test results are probably invalid.
While testing tools are getting more sophisticated, blogs are brimming with ‘inspiring’ case studies, and experimentation is becoming more and more common for marketers – statistics know-how is still severely lacking.
Stop being one of “those guys”, and get your act together. It’s actually not that complicated. If you don’t know basic statistics, you …read more