Improve Your Customer Engagement: 6 Email and Social Media Strategies
Customer engagement is a business term that’s gained traction over the past few years. It has fed off of the need for personalization and real-time interaction has boomed for small and large businesses alike. However, knowing how to improve customer engagement is another thing completely. Traditional customer service channels are the logical first step when considering customer engagement. Yet, there are countless other ways to leverage your email and social media efforts to bolster engagement and win loyalty.
Consider these six customer engagement tips when planning your next email or social media campaigns. Your customers and your bottom line will thank you later!
Email marketing is a widely used channel for businesses of any size. For small businesses, though, email is a particularly effective engagement tool. Their smaller distribution lists make email easier to manage, while making personalization possible as many employees have relationships with clients. To take your customer engagement to the next level with email marketing, try the following tips:
Send welcome emails
What’s the first thing you do when a guest shows up on your door? Welcome them into your home, of course! The same should go for your email strategy. As soon as someone signs up for your newsletter or makes a purchase, send a welcome email. You can do them one better by sending a series of welcome emails. Why would you want to send multiple welcome emails? To show your customers the value of your business and the personal attention and dedication you provide to each customer. This multi-tiered approach gives customers a way to get to know your business and respond or ask questions.
An added benefit to your business is that recipients are more prone to engage with your call to actions (CTAs). By giving your readers useful information in the emails, they’re inclined to learn more and click through to your website. It’s a win-win.
Welcome emails set the stage for your customer relationship. By being a good host, you are establishing the foundation for a lasting relationship. Make it known that you want to hear from your customers. An easy way to do so is to use a personalized email account in the sender field; not a “do not reply” address. Putting a name behind your customer service humanizes your brand, which boosts engagement.
In the same vein as welcoming your guests into your home, make sure you thank your customers. A small – but personalized – nod of thanks goes a long way in establishing customer loyalty, while enticing and encouraging customers to engage with your content. Send a thank you email for recent purchases or as a thank you for their loyalty, when applicable.
Acknowledging that your customers are choosing to do business with you means a lot and creates positive associations with your brand. Use this type of outreach to humanize your business and convey its mission and values through your tone of voice and accompanying imagery. Your customers will value a tailored and unexpected email that doesn’t require them Go to the full article.