Inbound Marketing Website Redesign Starts with Killer Copywriting
By Andy Beohar
You already know that inbound marketing is an effective way to grow your audience and influence conversions. You also know that your website is an important part of this process, so you opt for an inbound marketing website redesign to ensure that you’re getting the most out of your site. However, as you start to plan out the process, you begin to wonder: where is the best place to start?
Though you may immediately think that design is the best place to start planning your redesign, the truth is that focusing on copywriting first can provide a wealth of benefits that ultimately result in a more successful inbound marketing website. Below, we’ll guide you through just a few of the reasons why your website redesign needs to start with content.
Why Inbound Marketing Website Redesign Starts with Killer Copywriting
Though some may argue that design should come first when it comes to redesigning your inbound marketing website, we think that a content-first approach can actually help make the redesign process go more smoothly, not to mention it can help set you up for success. Here are a few reasons why:
1. Starting with design first can place too many limitations on your content.
Use a layout that is visually appealing and easy to read. You may also want to consider elements such as icons to help break up your points, just as we’ve done in the above example.
Though it is vital to have a website design that is user-friendly, responsive, and SEO-driven, it is ultimately your site’s written content that will get a visitor to stay and take a look at what you have to say. Even the most attractive websites are not going to convert more of visitors if the right messaging isn’t there.
Taking a design-first approach to website redesign tends to put limitations on your copy that can hold your site back from success. The design of your site dictates how much space you can provide for written content. By starting with design first, you are limiting yourself to only having a certain amount of space for text. This takes the focus away from crafting a tailored message that speaks to your audience and instead places an emphasis on conforming to character count requirements. In the end, this can significantly impact your messaging and could very well end up detracting from your site content and, ultimately, conversion rates.
Starting with a copy-first approach to your website redesign helps ensure that the brand messaging is at the forefront of your site redesign efforts. Rather than prioritizing word count, your copywriters can focus on what matters most – communicating who your brand is and what it can offer to your target audience. Overall, this is the type of content that you will need to include on your site if you want to capture your audience’s attention and influence more conversions.
2. Working on your copy first helps you refine your brand story and other branding elements.
Part of developing engaging and successful website Go to the full article.