Inside NBC Universal’s Digital-Startup Hobby

NBC Universal’s pursuit of niche startups to diversify its offerings landed a spot in a “Today” show segment for Craftsy, a digital platform for craft enthusiasts that the company bought almost six months ago.

On Monday, the morning show brought on chef Scott Conant to promote a new “master class” on Craftsy, “Pasta Like a Pro: Everyday to Gourmet.”

NBC Universal has made similar synergy plays before. It has been featuring Priv, a beauty-services-on-demand app, in a range of shows on Bravo and E!, including Bravo’s “Real Housewives” franchise.

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