Insiders Share How YouTube Will Combat Its Brand Safety Crisis


YouTube is actively speaking to some of the largest agencies at the Consumer Electronics Show in Las Vegas in an effort to make good on a promise the company’s CEO made last December regarding brand safety.

Specific details about how the company will likely leverage tech and people to combat the problem have also surfaced.

The onslaught of brand safety issues plaguing the platform, highlighted most recently with popular YouTube vlogger Logan Paul, who laughed at a dead body in Japan’s Suicide Forest, has prompted the company to rethink how it handles its most premium offering, Google Preferred.

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