Instagram Adds GIFs to Stories and, Yes, It’s a Direct Shot at Snapchat


Credit: Instagram

Instagram said Tuesday that users can now add GIF stickers to all photos and videos uploaded to Stories, the platform’s popular Snapchat-esque offering. The move underscores the high-stakes battle for active users with rival Snapchat, in particular, those from Gen Z.

The feature allows users to select from more than 100,000 moving stickers, as well as see which movable images are trending. GIFs will also be searchable through GIPHY, an online database of sorts that allows people to search for specific GIFS using descriptions like “deep dish pizza” or “feeling happy.”

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