Instagram Gives Brands New Way to Sell in ‘Collection’ Ads
‘Collection’ ads blend video and product catalogs. Credit: Instagram/Composite by Ad Age
Instagram is offering brands a new shopping-enabled ad unit as it moves further into the e-commerce space.
On Tuesday, the photo- and video-sharing app, owned by Facebook, started testing ads that blend videos and product catalogs where consumers can complete purchases without leaving. Instagram calls them “collection” campaigns, and they were first tested on Facebook.
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