Intuit Banks on TBWA for Global QuickBooks Campaign
Intuit is working with TBWA/Chiat/Day Los Angeles on a global campaign designed to showcase the value of QuickBooks accounting software for people who work for themselves around the world.
TBWA/Chiat/Day L.A. was named global creative agency of record for QuickBooks this summer, following a competitive review. RPA previously handled creative for the brand, mainly for the U.S.
“We had a long and successful relationship with RPA, but it was one of those things where we were looking for an agency that had local presence in core markets around in the world,” says Guy Longworth, senior-VP of global marketing at QuickBooks. For QuickBooks, those include the U.S., Canada, the U.K. and Australia, with growing sales in Brazil, France and India and emerging business in Hong Kong, Singapore and South Africa.
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