‘It Will Be Tough’: Everything Advertisers Can Expect From Twitter’s First NewFronts

By glsoane@adage.com (Garett Sloane)


Twitter is facing its most challenging time with advertisers as it heads into its first ever NewFronts to show off its big digital video initiative.

Monday is when it will reveal its best video offerings in hopes of drawing advertisers from rivals like Facebook and YouTube in the coming months. To understand the magnitude of Twitter’s challenge, look no further than its ad sales last quarter, which hit $284 million in the U.S., a two-year low.

At the same time, it’s sitting at the center of media and politics as the main messaging stage for President Trump. It has seen relatively healthy user growth after revamping the service to get better at surfacing more relevant tweets to people. (It implemented an algorithm-based timeline, as opposed to a chronological one.)

Twitter is facing its most challenging time with advertisers as it heads into its first ever NewFronts to show off its big digital video initiative.

Monday is when it will reveal its best video offerings in hopes of drawing advertisers from rivals like Facebook and YouTube in the coming months. To understand the magnitude of Twitter’s challenge, look no further than its ad sales last quarter, which hit $284 million in the U.S., a two-year low.

At the same time, it’s sitting at the center of media and politics as the main messaging stage for President Trump. It has seen relatively healthy user growth after revamping the service to get better at surfacing more relevant tweets to people. (It implemented an algorithm-based timeline, as opposed to a chronological one.)

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Source:: Advertising Age – Digital