John Carlton Copywriting Tip: How to Create an Effective Headline

John critiques a headline that has a lot of stuff jammed into it. The letter is for a practice development product for dentists. Headline: “Who else wants to discover the magical secrets of earning an extra $39,821 as a dentist in the next 17 days… While working three days a week (or less), enjoying a […] …read more

: John Carlton