John Carlton Copywriting Tips: Does Your Prospect Know What You Do?

Gary sells and installs precast concrete steps. During this marketing hot seat, John talks to him about making sure his prospects had a reason to buy from him. John’s comments: It’s the “I didn’t know anybody did this” problem. And when you’re in a business, you’re often so inundated with your business… You wake up […] …read more

Article Curated From…: John Carlton