Less But Better

By Bernadette

In the bygone era of local shopping strips lined with family owned businesses the job of each business wasn’t simply to make a profit—it was to add value to the community it served. Every business had a purpose beyond the single bottom line. Every transaction, from a pint of milk to five screws wrapped tightly in brown paper, mattered. Paradoxically it was the care the owners took with the smallest order that helped them to thrive for longer than the big chain stores might have predicted.

We’ve come to believe that people always want more or that they invariably choose the fast and easy option. This isn’t true of every customer. What if instead of trying to deliver more, faster to everyone we strived to do less but better for fewer?

Image by John Weiss.

Less But Better | From The Story of Telling

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Source:: The Story of Telling