Let’s Get Graphic: How to Make an Infographic and More
Infographics are the unsung marketing heroes. They can be stand-alone content, supplemental for an article, or used as a visual aid in a presentation. We oftentimes reference infographics because they’re easy to drag to our desktop, and looking at an infographic is a lot simpler and time efficient than reading through an article.
The bottom line is that we see and use infographics all the time for both our personal and professional life, but why? Read ahead to find out why we’re psychologically drawn to infographics and how to make them yourself for your business, social media, or marketing!
How to make an infographic. But first…why should you?
Why are people drawn to them?
Infographics can serve a variety of different purposes. Whether you’re cranking them out for content on a site, or trying to learn something new, infographics can be your best friend. On average, people only remember 10% of information they hear three days later. However, when that information is paired with an infographic, people remember 65% of information three days later. Needless to say, infographics are a critical part in helping you and your viewers learn, retain, and apply information in the future.
If you’re the (viewer), infographics are an easy way to get a comprehensive summary of a information without necessarily having to sift through a ton of words to get to the point. Especially If they’re properly organized, infographics can provide an easy path to understanding a difficult topic or breaking things down in chronological order.
However, infographics serve a different purpose from a business perspective. Infographics are shared three times more than any other type of content, so they help a company gain better brand exposure. By adding tags and including “share” buttons, they help improve your SEO (check out our article on how to use SEO to boost your website traffic) and enhance your internet presence. Needless to say, infographics can benefit everyone!
What Makes an Infographic “Good”?
Infographics are most well-received when there is reliable data. In essence, an infographic acts as a visual snapshot of an article or post. You wouldn’t provide your boss or readers with false statistics and information in a paper or blog post, would you? Hopefully not. The same thing goes for infographics. It should be reliable data to convince your audience that you’re the expert in your topic.
Because it is a visual summary, it must be aesthetically pleasing. It should invite the audience to linger on the page and further engage with the website content. A simple color palette, the appropriate size, and not cluttering it with too much information will help will keep the audience visually engaged.
A Good Story
Infographics are a visual story and they should be used as such. Whether it’s the story of how a company was founded or how to make your favorite mac and cheese, they should be adding value for your audience and fulfilling a need.
What Not to Do:
Create for the Sake of Creating
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