Lies Your Optimization Guru Told You

Lies Your Optimization Guru Told You

Before you get out your pitchforks, I want to stress that this article does not represent Peep’s views.

The easiest lies to believe are the ones we want to be true, and nothing speaks to us more than validation of the work we are doing or what we already believe. Due to this we become naturally defensive when someone challenges that world view.

The “truth” is that there is no single state of truth and …read more

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