LinkedIn Debuts Its Own Audience Network, Making it Look Ever More Like Facebook

In another move that makes LinkedIn look even more like Facebook, the company today introduced LinkedIn Audience Network, an offering similar to Facebook’s Audience Network.

The new product allows marketers to reach LinkedIn members on apps and websites that aren’t operated by the business-networking site. Such offerings are proving popular with tech companies: Yelp and Pandora made similar announcements last week.

The company said some 6,000 advertisers participated in testing LAN, adding that they saw an increase in unique impressions ranging between 3% and 13%. In a somewhat murky example, financial services and insurance provider Hiscox says it saw four-times more engagement when compared to “the benchmark for the financial services industry.”

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