LinkedIn Debuts ‘Native Video,’ Looks More Like Facebook


LinkedIn will start to look even more like Facebook as the business networking site rolls out an option for the sharing of videos on mobile phones. The feature, dubbed “native video” by LinkedIn, will be integrated in the coming weeks.

Videos will autoplay without sound and the company hinted it may ultimately offer brand’s the option to promote video posts. Meanwhile, pre- and mid-roll advertising is also on the table and users shouldn’t be surprised if they’re eventually greeted with something called “LinkedIn Live.”

“Live video is an interesting possibility down the road because it helps people add a whole different dimension,” says Pete Davies, group product manager at LinkedIn. “There aren’t plans today, but there are a lot of interesting features that we’re going to look at.”

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