LinkedIn: Difference Between “Share an Article, Photo, or Update” vs. “Write an Article”

By Yasmin Bendror

Understanding the difference between these content updates – and doing both – can get you more exposure, followers and connections for you and your business.

On your LinkedIn home page, you have the option to share your content – posting updates – in two ways: (1) “Share an article, photo, or update” OR (2) “Write an article”.

You can share your content in two ways: (1) “Share an article, photo, or update” or (2) “Write an article”.

What is the difference between “Share an article, photo or update” and “Write an article” (also called long form updates)?

(1) Share an article, photos or update

When you share advice (a few words or sentences about your area of expertise), a quote, a link (to a post in your own blog or by someone else) or a video, you are sharing an ‘update’. It should be short and concise, preferably with a link or image.

  • When people check their newsfeed, they MAY see your post. Every post does get pushed to your connections, but if you posted an update on Wednesday, and someone you are linked to only checks their newsfeed on Friday, your content may be so far down their newsfeed, that even when they scroll down, they don’t see it.
  • To make your content more visible, you should post multiple times a week, at different times of day, for optimal visibility and you should use the “write an article” feature (long form posts).

SIDE NOTE: When hitting the “post” button for any of these sharing actions, you can select who you want to share with using one of these options:

– Select Public to show the post to anyone on LinkedIn including your extended network.

– Select Public + Twitter to have your post visible on both your LinkedIn and Twitter accounts. Only the first 140 characters will be visible on Twitter. Learn more about Twitter on LinkedIn. You can manage your Twitter settings from the Profile section of your Privacy & Settings.

– Select Connections to show the post to your 1st degree connections only.

I always select Public + Twitter

When hitting “share”, you can select who you want to share with using one of these options.

(2) Write an article (long-form post)

When you write and publish an article or long-form post:

  • The “post” option still shares to your network like the update option and goes into their newsfeed.
  • BUT it also sends a notification to your connections to let them know about your new post! Connections get a little red number next to “Notifications” for a new post.
  • People that aren’t in your network can follow you from your long-form post, so that your next post will be surfaced in their feeds.
  • Your long-form post are searchable both on and off LinkedIn, depending on your profile settings. Having your public profile visibility set to “everyone” will distribute your posts publicly is IMPORTANT. Learn more about your public profile settings.
  • LinkedIn also updated their tagging and distribution system to help surface your articles on LinkedIn. Go to the full article.

    Source:: Business2Community