Long Vacancy for Top Sales Post at Fox Begs a Question: What's the Role of the Modern TV Ad Chief?

By jpoggi@adage.com (Jeanine Poggi)


The lingering vacancy for the post of ad sales chief at Fox Networks Group is surprising buyers and prompting questions about the role itself in a changing TV business.

The job at Fox Networks Group has been unoccupied since Toby Byrne left in September. While many ad executives expected a successor to emerge in time to sell commercial time in Super Bowl LI, which aired on Fox on Feb. 5, it’s now just two months until TV’s annual springtime upfront market. Buyers are wondering whether a new leader will be named in time for the negotiations.

But the prolonged search for a replacement also shows that the function of a TV ad sales chief is very different than it was even five years ago.

The lingering vacancy for the post of ad sales chief at Fox Networks Group is surprising buyers and prompting questions about the role itself in a changing TV business.

The job at Fox Networks Group has been unoccupied since Toby Byrne left in September. While many ad executives expected a successor to emerge in time to sell commercial time in Super Bowl LI, which aired on Fox on Feb. 5, it’s now just two months until TV’s annual springtime upfront market. Buyers are wondering whether a new leader will be named in time for the negotiations.

But the prolonged search for a replacement also shows that the function of a TV ad sales chief is very different than it was even five years ago.

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Source:: Advertising Age – Digital