Love Connection: How Brands Are Using AI to Find Influencer Matches

By kkaye@adage.com (Kate Kaye)


When filmmaker and photographer Sam Ciurdar was hired to post about his experience with the Mazda brand at SXSW this year, he never actually drove the sporty CX-5. But that was OK with him.

“It didn’t make sense at SXSW because it’s all events. There wasn’t a lot of driving involved,” he said.

He will be behind the wheel of one of the new Mazda crossover SUVs this weekend, however, when he drives one in the LA area as part of another social media influencer campaign. Ciurdar was one of a handful of people chosen by Influential, an agency that pairs brand clients with so-called influencers, with the aid of data analysis and natural language processing.

When filmmaker and photographer Sam Ciurdar was hired to post about his experience with the Mazda brand at SXSW this year, he never actually drove the sporty CX-5. But that was OK with him.

“It didn’t make sense at SXSW because it’s all events. There wasn’t a lot of driving involved,” he said.

He will be behind the wheel of one of the new Mazda crossover SUVs this weekend, however, when he drives one in the LA area as part of another social media influencer campaign. Ciurdar was one of a handful of people chosen by Influential, an agency that pairs brand clients with so-called influencers, with the aid of data analysis and natural language processing.

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Source:: Advertising Age – Digital