Market Your Own Marketing: Effective Ways to Share Your Work
By Amy Duchene
As marketers, our job is outward-facing. We’re constantly thinking about our customers and how we can reach them with our product and message. But we may be forgetting the other side of the coin: to communicate with our internal team. To market our own work and ourselves.
Today I want to talk about building your ta-da moments. Tooting your own horn.
Why share your work with your team?
First, why bother? I realize that you are busy and that it is extra work – and extra time – to explain to colleagues what you are working on. But there are many positives to telling your colleagues what you’re up to:
Visibility and awareness
Raising awareness of yourself – and what you’re working on – is the most obvious benefit. When you talk about your projects, you reinforce that you’re a contributor. You are creating, innovating, busy. Your job needs to stay on the staff budget line. I’m not promising job security, but it can’t hurt to show your boss your value.
If you need to raise capital or funding approval for a project, you need to do a bit of song and dance. Create a proposal, or at least share your vision for how your project could help the company’s bottom line. And, let’s face it, sometimes the one who speaks the loudest is the one whose project is the most on their boss’s radar. And the boss is the one who signs the check for projects. You do that math.
Polish and precision – i.e., better work
The above positives are the low-hanging fruit. But there are deeper benefits to sharing your work with your colleagues. Beyond the back-patting and check-signing, you also elevate your work to a new level. When you know someone (a boss, or a boss’s boss) is going to see your work, you button up a bit more. It forces you to polish and push a little harder than you might if the work were just for you.The same holds true for peer review, too. We want the approval of those who we sit by day after day. We want them to respect us. When we know they’re going to be scrutinizing what we do, we inevitably try a bit harder.Both of these can mean you’re together with your punctuation and more polished with your design. It can also ripple bigger – like causing you to refine your strategy or campaign concept.
Bottom line: If you can poke holes in your work, you can be sure your peers will. When you share your work early and often, you can help plug those holes early on.
Another benefit to telling your colleagues what you’re up to is you may just save yourself – and others – some time. How often have you worked on something only to find out that another group is also working on a similar project? It’s irritating to think of that time wasted – and dream about how you could have collaborated, divided, conquered …I call this Silo Syndrome, and it’s Go to the full article.