McDonald’s Seizes On Szechuan Sauce and Marketing Idea from ‘Rick and Morty’
McDonald’s is “carping them diems” with a new marketing splash bringing back the Szechuan dipping sauce made popular by “Rick and Morty.”
During the season of the Adult Swim cartoon’s finale, McDonald’s announced the sauce from the ’90s would make a limited comeback at select restaurants on Oct. 7, a response to fans of the show, which had a running reference to the McNugget sauce initially developed for the Disney movie “Mulan.”
“Rick and Morty” has become a phenomenon with Schwifty millennials and more. The sic-fi cartoon, created by Dan Harmon and Justin Roiland, ended its third season on Sunday night.
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