MediaMath Adopts Ads.Txt, but the Ad Fraud War Is Far From Won

MediaMath, one of marketers’ more widely-used platforms to buy digital ads, announced Thursday that it will begin aggressively rolling out the “ads.txt” intiative across its entire supply footprint.

As such, another major player in digital advertising has joined the industry’s latest bid to cripple ad fraud. And yet, hurdles remain.

If it’s hard to get excited about something called ads.txt, understand that it’s very much one of the hottest and most important topics in marketing right now.

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