Mobile Ad Revenue Surpasses TV and Desktop for the First Time

By adageeditor@adage.com (George Slefo)


Step aside, TV and desktop: Mobile advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the Interactive Advertising Bureau said Thursday in a report prepared by PricewaterhouseCoopers.

Although it marks eight consecutive record breaking years, the IAB’s report represents the first time mobile has overtaken desktop as well as TV ad spend.

Here are five takeaways from this year’s report.

Step aside, TV and desktop: Mobile advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the Interactive Advertising Bureau said Thursday in a report prepared by PricewaterhouseCoopers.

Although it marks eight consecutive record breaking years, the IAB’s report represents the first time mobile has overtaken desktop as well as TV ad spend.

Here are five takeaways from this year’s report.

Continue reading at AdAge.com

Go to the full article.

Source:: Advertising Age – Digital