New iPhones Raise Funds to Fight AIDS; in China, Apple Doesn't Mention That

By adageeditor@adage.com (Angela Doland)


Apple is selling red iPhone 7 and 7 Plus models to raise money for the Global Fund to fight HIV and AIDS. In mainland China, oddly, the company’s website makes no mention of the cause. The new products are just presented as special edition red iPhones.

Tay XIaohan of IDC noticed the discrepancy and tweeted about it. She remarked that AIDS is a sensitive topic in China, and asked whether “Apple may be worried that this message will not resonate well with consumers?” Ms. Tay, senior market analyst with IDC’s Asia/Pacific client devices group, posted a photo of Apple’s mainland China product site next to a shot from its website in Taiwan. Unlike the mainland’s web page, Taiwan’s site bears the branding of Product Red, which contributes to the Global Fund.

A spokeswoman for Apple Inc. did not respond to an email seeking comment. It wasn’t clear whether there might be other complexities in China, perhaps related to donating to a charity outside China. Ad Age checked with a business consultant and a lawyer, and neither were aware of any issue on that front.

Apple is selling red iPhone 7 and 7 Plus models to raise money for the Global Fund to fight HIV and AIDS. In mainland China, oddly, the company’s website makes no mention of the cause. The new products are just presented as special edition red iPhones.

Tay XIaohan of IDC noticed the discrepancy and tweeted about it. She remarked that AIDS is a sensitive topic in China, and asked whether “Apple may be worried that this message will not resonate well with consumers?” Ms. Tay, senior market analyst with IDC’s Asia/Pacific client devices group, posted a photo of Apple’s mainland China product site next to a shot from its website in Taiwan. Unlike the mainland’s web page, Taiwan’s site bears the branding of Product Red, which contributes to the Global Fund.

A spokeswoman for Apple Inc. did not respond to an email seeking comment. It wasn’t clear whether there might be other complexities in China, perhaps related to donating to a charity outside China. Ad Age checked with a business consultant and a lawyer, and neither were aware of any issue on that front.

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Source:: Advertising Age – Digital