Nielsen Says It Can Now Measure Netflix Streaming

Nielsen, for decades the arbiter of popularity on TV, says it will now measure all Netflix viewing too.

While the measurement giant has been saying since 2014 that it’s able to track audiences for streaming programming, its capabilities were limited to programs from studios and networks that opted in.

But with its new Subscription Video On Demand Content Ratings, Nielsen says it will measure viewing of all content, including Netflix originals, whether or not a studio or network wants them to.

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