‘Nowhere is 100% Safe’: Porn Infiltrates Instagram’s Live Video Section


Ad Age has learned that some Instagram viewers were subjected to a flood of porn this past weekend, including what appeared to be live sex shows. The company says it was a spam attack that broke through its defenses.

On Sunday night, according to an Instagram viewer, the live section of the app, where users, brands and publishers stream videos from their phones, featured at least seven accounts sharing sexual content. The explicit videos included at least one showing a couple engaged in oral sex.

“We choose not to advertise in live environments … that’s not TV for just that reason,” says an exec from a top media agency holding company, who spoke on condition of anonymity.

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