On-Page SEO Audit: How to Identify the Errors That Prevent Your Pages From Getting to the SERP’s TOP
By Irina Weber
A number 1 ranking in Google attracts 33% of all visitor clicks, but only 30% of the websites reach this position. Again, 70% of the websites NEVER get to the SERP’s TOP. What is stopping them? Sometimes it’s just some unprofessional actions from SEO specialists (or the absence of such actions), but more often – inattention to details, which are not always visible to a human, but immediately catches attention of the search robots.
Content – 30%
1. Correct alignment of the keyword
From an SEO point of view, the titles and subtitles should contain the necessary keywords you wish to rank for. Use them as follows: high-frequency in the title, mid-frequency – in the subtitle, etc.. Also, do not forget to add keywords to the description. Moreover, here you can use synonyms, see which words Google highlights along with those that are included in the query, so you can get better coverage. Remember, that along with the visible texts for website users, there are also tags that help search engines find the subject and content of the page faster: Title, description, H1-H6, etc.
2. The amount of content
Search engines use a complex algorithm to calculate the ratio of the amount of content on the page, but from a practical point of view, it is better to use at least 250 words with several keywords of relevant text on the page. This will allow you to rank higher and gain the trust of the search engines.
3. Content uniqueness
It seems that here everything is clear – if everyone copies each other, then there will be no alternative to answering to the search request, which is not good for users, and therefore is unacceptable for search engines. Does content uniqueness alone affect bad ranking – the answer is “no”, but it is an important argument for search engines. So important, that it can get the page to the bottom of the SERPs.. Therefore, it is better to use tools like Grammarly to enhance quality of the text, as well as Copyscape or the built-in checker of the text uniqueness in SE Ranking.
Errors in images – 50%
Image optimization is still out of sight for the majority of SEO specialists. Maybe the problem is that this kind of optimization is considered to be copywriters’ job and they often think, that there’s not enough SEO benefit in the alt attribute and title for images.
Stop persuading and explaining optimization rules again and again to your colleagues – let them use the SE Ranking on-page SEO audit – there is a detailed explanation to these kind of errors and a list of required fixes and recommendations.
Errors in snippets – 10%
This category is remarkable not because of errors, but for the unused opportunities. In general SEO specialists are afraid to exceed the limit of characters (or a number of pixels – if following the rules strictly and taking into account the font width), so they usually create a small SEO-description, which is not always attractive to website user. In our Go to the full article.