Onboarding Emails: What Happens After They Sign Up For Your “Free Thing”
Think about every lead magnet you ever signed up for.
Of all of those free ebooks, courses & discount codes, how many of those companies did you ever actually become a customer of?
How many of them do you still buy from?
I don’t know about you, but judging by my own inbox, what happens after I hand over my email address is just… disappointing.
The example above is from a startup that promised to offer a smarter collaborative experience on Twitter.
From November 26th until today there have been a total of eight messages. Eight.
Two were discounts, two were “exciting news”, one was the initial invitation & one was the welcome message.
None of which actually told me how to use the product or invited me to any sort of training.
Here was the welcome email:
Not even a link to bring me back into the product…
Unfortunately, I never logged back into the product, and I hate to admit it, but I also kind of forgot they existed until today when the CEO sent me an email offering 2 free months.
But it was never “free months” that kept me from using the software.
It was …read more
Article Curated From…: Conversion XL