Onboarding Emails: What Happens After They Sign Up For Your “Free Thing”

Search results   tommyisastrategist gmail.com   Gmail

Think about every lead magnet you ever signed up for.

Of all of those free ebooks, courses & discount codes, how many of those companies did you ever actually become a customer of?

How many of them do you still buy from?

I don’t know about you, but judging by my own inbox, what happens after I hand over my email address is just… disappointing.

The example above is from a startup that promised to offer a smarter collaborative experience on Twitter.

From November 26th until today there have been a total of eight messages. Eight.

Two were discounts, two were “exciting news”, one was the initial invitation & one was the welcome message.

None of which actually told me how to use the product or invited me to any sort of training.

Here was the welcome email:

Welcome email

Not even a link to bring me back into the product…

Unfortunately, I never logged back into the product, and I hate to admit it, but I also kind of forgot they existed until today when the CEO sent me an email offering 2 free months.

2 free months

But it was never “free months” that kept me from using the software.

It was …read more

Article Curated From…: Conversion XL