Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study]
What do you do when you have a low traffic site? Can you still run A/B tests? Well, it depends what you qualify as a low-traffic site. You need to have some volume, of course. And there’s higher risk involved without the surplus of data.
But sometimes you can still test.
While it’s easier to test when you have a million visitors a month and a thousand sales a day, that’s a luxury not a lot of …read more