Weed Treats Social Media Like Palm Oil: You Must Shape Up Eventually

Weed Treats Social Media Like Palm Oil: You Must Shape Up Eventually

Unilever Chief Marketing and Communications Officer Keith Weed has gotten tougher on big digital platforms but he’s not ready to go cold turkey on the Google-Facebook duopoly just yet. His threat to stop doing business with media that “breed division in society or fail to protect children” in yesterday’s speech to the IAB leadership meeting […] more…
Why Brands Like Nascar Actually Love the Snapchat Redesign

Why Brands Like Nascar Actually Love the Snapchat Redesign

Consumers may not be big fans of Snapchat’s redesign, but brands are another story. Nascar says that since the app’s update, the number of viewers who watch its stories increased 80 percent. So while a number of users have revolted against the new Snapchatthere is a petition to go back to the earlier versionbrands are […] more…
Google Debuts AMP Stories for Mobile Readers

Google Debuts AMP Stories for Mobile Readers

AMP Stories. Credit: Google Google has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites. AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago, after users began spending more time in apps than on […] more…
Video Marketing Doesn’t Have to be Hard, Follow This Simple Guide

Video Marketing Doesn’t Have to be Hard, Follow This Simple Guide

According to CISCO to networking index, video is already making up about 64 percent of all internet traffic and this is projected to account for a staggering 80+ percent of all traffic by the year 2020. This is enormous as it accounts for four-fifths of the global traffic! If you are in the digital marketing […] more…
How to Implement a Social Selling Strategy

How to Implement a Social Selling Strategy

Social selling—where salespeople leverage social networking to connect with the right prospects and forge deeper, more meaningful relationships—has emerged as one of the hottest sales industry trends in recent times. This is mostly thanks to the growth of social media. However, many organizations are finding the process of actually implementing a social selling methodology into […] more…
Ally Bank ‘Pauses’ Project Work With Vice Following Misconduct Allegations

Ally Bank ‘Pauses’ Project Work With Vice Following Misconduct Allegations

Ally Financial is stepping back from Vice Media, the Brooklyn-based media outlet that was recently the subject of sexual misconduct allegations. While the digital bank is the first to say it is freezing the company out of potential new assignments, other brands say they are closely monitoring the situation. “We believe it’s in Ally’s best […] more…
21 Best Marketing Conferences You’ll Want to Attend

21 Best Marketing Conferences You’ll Want to Attend

Marketing conferences are beneficial especially when you’re trying to network with other marketers around the globe. Networking is a fundamental factor in coming up with successful marketing strategies and it is also vital in creating possible business deals. As a marketer, you have to keep in mind that marketing conferences offer a lot of awesome opportunities for […] more…
4 Key Marketing Metrics for Social Media That Will Prove ROI

4 Key Marketing Metrics for Social Media That Will Prove ROI

Metrics, metrics, metrics! You can’t avoid them. Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? (Well maybe not millions, but there are really quite a few to choose from.) KPIs of course, are the values used by marketing and social […] more…
Facebook Sees Its Gen Z Audience Slipping Away to Snapchat

Facebook Sees Its Gen Z Audience Slipping Away to Snapchat

Facebook is not just losing its audience, it’s losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the first time, according to a new report from eMarketer, which predicts a 5.6 decline for the age group on Facebook. The analytics and data firm had already predicted a decline in […] more…
Unilever Will Pull Funds from Social Media That ‘Breed Division’

Unilever Will Pull Funds from Social Media That ‘Breed Division’

Unilever will stop spending on digital platforms that “breed division in society or fail to protect children,” Chief Marketing Officer Keith Weed plans to announce in a speech to the IAB Annual Leadership Meeting in Palm Desert, Calif., on Monday. The move takes the industry’s brand-safety debate a step beyond trying to police what appears […] more…
Awario Enables You to Join in Online Conversations about your Brand

Awario Enables You to Join in Online Conversations about your Brand

Are you looking to bring your social media presence under one roof and get usable, real-time insights? Awario lets you join in conversations about your business after crawling the web and finding the people having those conversations. Keep an Eye on Social Media and the Web with the Awario Monitoring Tool When the web and […] more…
P&G Sees Enough Progress on Digital Demands to Avoid Pulling Spending — Mostly

P&G Sees Enough Progress on Digital Demands to Avoid Pulling Spending — Mostly

A year after he challenged digital media players to deliver accountability and transparency or lose Procter & Gamble Co.’s considerable spending, Chief Brand Officer Marc Pritchard sees little reason to make good on his threatfor the most part. P&G’s comprehensive review of its agency contracts, announced in the same speech to the IAB Leadership Meeting […] more…
Amazon Hires NBC Exec Behind ‘This Is Us’ to Oversee Its Studio

Amazon Hires NBC Exec Behind ‘This Is Us’ to Oversee Its Studio

Amazon has hired Jennifer Salke, one of the top programming executives in the TV business, to run its in-house film and TV studio in the wake of sexual-harassment allegations against her male predecessor. Salke has spent the past seven years as president of entertainment at NBC, where she has put hit series “This Is Us,” […] more…
Twitter’s Analysis Paralysis Imperils a Nascent Turnaround

Twitter’s Analysis Paralysis Imperils a Nascent Turnaround

Two years after returning as Twitter’s CEO, Jack Dorsey has pulled the company back from the brink, persuading people to spend more time on the micro-blogging site and attracting more advertising. Investors ratified his efforts this week, when Twitter posted a surprise surge in revenue growth and a first-ever profit. The shares rose 12 percent. […] more…
YouTube Blocks Ads From Logan Paul Videos Over Latest Tasteless Antics

YouTube Blocks Ads From Logan Paul Videos Over Latest Tasteless Antics

Logan Paul can no longer run ads on his YouTube channel, the video service announced Friday, saying he had repeatedly violated its rules. YouTube said it was penalizing Paul for posting videos in which he tasered a dead rat and “encouraged followers to do the Tide Pod challenge” (that’s eating laundry detergent). “After careful consideration, […] more…
Why You Should Treat Partner and Customer Acquisition the Same Way

Why You Should Treat Partner and Customer Acquisition the Same Way

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. If a lack of time, resources, or understanding keeps you from actively seeking out affiliates, you’re missing a significant opportunity. Affiliate marketing […] more…
IAB Calls Blockchain ‘Natural Fit’ for Digital Video Advertising

IAB Calls Blockchain ‘Natural Fit’ for Digital Video Advertising

The Interactive Advertising Bureau released its first whitepaper on blockchain technology Thursday, highlighting how it believes the tech can improve the buying and selling of video ads. The IAB says blockchain technology “is a natural fit for the digital advertising supply chain” with potential to increase efficiency, reduce costs and eliminate fraud. Blockchain can also […] more…
Kevin Hart LOL’s All the Way to YouTube: Our Q&A

Kevin Hart LOL’s All the Way to YouTube: Our Q&A

Kevin Hart is a man of many characters, and many careers. Days after almost crashing the Super Bowl award ceremony in Minneapolishe’s an Eagles fanand on his way to an undisclosed commitment with Nike, Hart took time to talk up his digital video network Laugh Out Loud. “So far, so good,” Hart says, talking about […] more…
What’s the Difference Between Celebrities and Influencers – and Which Does Your Brand Need?

What’s the Difference Between Celebrities and Influencers – and Which Does Your Brand Need?

For the past couple of years, influencers have played a major role in promoting brands — both locally and internationally. While some marketing campaigns solely relied on influencers, I noticed that many brands used influencers alongside traditional celebrities. At the same time, I also noticed that more and more businesses are taking a risk to invest […] more…
Seeking Influencers: 3 Questions to Ask Before You Choose

Seeking Influencers: 3 Questions to Ask Before You Choose

Social media has created many exciting phenomena. One of the most interesting is that of the influencer. Often these are ordinary people, made famous by their catchy or creative posts. Other times they are more traditionally famous people. Either way, these influencers can make a pretty good living by promoting brands or products to their […] more…
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