Dish’s Charlie Ergen Gives Up CEO Post to Focus on Wireless

Dish’s Charlie Ergen Gives Up CEO Post to Focus on Wireless

Charlie Ergen, the billionaire who runs Dish Network, has stepped down as CEO to focus on untapping billions of dollars of the company’s unused wireless spectrum. Investors are pressuring Ergen for a big-ticket deal to capitalize on the spectrum, which is ideal for streaming movies as well as maintaining a cellular signal over long distances. […] more…
4 Types of Social Media Content That Drives Engagement

4 Types of Social Media Content That Drives Engagement

It a big world out there. The amount of content being produced can be overwhelming. According to MarketingProfs, every single day over 2 million blogs are posted. Marketers are producing more content than ever before. With that much noise fighting for consumer attention, it only makes sense to invest in highly engaging, fun, and interactive content […] more…
TV’s Cry for Help

TV’s Cry for Help

Welcome to the TV industry’s latest bit of magic prestidigitalization. It’s a new twist on the old sleight-of-measurement trick. Here’s how it works. You buy TV the old-fashioned way because, well, that’s how you buy TV. The ratings suck. You want to pay less because you’re getting less. TV says, “You’re not getting less. Look […] more…
Voice Assistants Are Big this Holiday Season (But Still Annoying to Shop With)

Voice Assistants Are Big this Holiday Season (But Still Annoying to Shop With)

Ask Alexa to buy some Nike shoes, and she might try to hawk you a pair of Nike men’s Revolution running shoes for $59.99. She’ll spout off product details, then ask, “Would you like to buy it?” But say you’re actually looking for women’s shoes, as was the case in one Ad Age trial. We […] more…
Marketers Lash CES For Lack of Women Keynote Speakers

Marketers Lash CES For Lack of Women Keynote Speakers

CES, the massive tech trade show held in Las Vegas every January, this year has a roster of keynote addresses from CEOs of companies like Ford Motor Company, Hulu, Turner and Intel. But many leaders in tech and marketing see one problem: Each of the six keynote address speakers currently listed on CES’ website is […] more…
Facebook Unveils Messaging App for Kids to Pursue Younger Users

Facebook Unveils Messaging App for Kids to Pursue Younger Users

Facebook has unveiled a new version of its Messenger app for children, opening up a new front in its battle for younger users with Snap Inc. Unlike Facebook’s regular apps or its Instagram photo-sharing service, Messenger Kids doesn’t require users to be 13 years old. Instead, parents have full control over their children’s contact list […] more…
Why Ivanka Trump Took A Selfie with Ramon Ray, Plus His 8 Power Networking Tips

Why Ivanka Trump Took A Selfie with Ramon Ray, Plus His 8 Power Networking Tips

Last week, Ivanka Trump joined 1,500 entrepreneurs in Hyderabad, India, for the Global Entrepreneurship Summit. Just about everyone wanted to get close to this global celebrity and now Special Advisor to President Donald Trump, her father. Power Networking Tips I was at her last public appearance at the conference, a panel discussion, and “plotted” how I […] more…
How to Create the Perfect Personal Brand for Your Business (INFOGRAPHIC)

How to Create the Perfect Personal Brand for Your Business (INFOGRAPHIC)

Personal branding is one of the most important and crucial parts of doing business, both offline and online. An infographic published by the Best Marketing Degrees puts all this into perspective. For instance, did you know that most of us have already been branding ourselves online without even noticing? The infographic claims that in the […] more…
SEO Cheat Sheet: Best Practices for On-Page Optimization

SEO Cheat Sheet: Best Practices for On-Page Optimization

Anything worth doing is worth doing well, and that’s certainly the case when it comes your website’s Search Engine Optimization. It’s safe to say that SEO best practices are a moving target with Google’s dedication to innovation and a constant stream of updates since inception. To hit that target, you need a content marketing plan […] more…
Five Strategies to Combat ‘Retail Apocalypse’

Five Strategies to Combat ‘Retail Apocalypse’

The threat facing retailers is real: Despite a significantly stronger economy, store closures are at levels last seen during the 2008 recession. Data from Fung Global Retail & Technology shows 6,121 stores have closed in the United States in 2017, up 203 percent year-over-year. By comparison, a little more than 6,000 stores shuttered their doors […] more…
Twitter Changes Reason to Allow Trump’s Anti-Muslim Retweets

Twitter Changes Reason to Allow Trump’s Anti-Muslim Retweets

Twitter said it allowed anti-Muslim videos that were retweeted by President Donald Trump because they didn’t break rules on forbidden content, abandoning an earlier rationale that newsworthiness justified the posts. On Thursday, a Twitter spokesperson said “there may be the rare occasion when we allow controversial content or behavior which may otherwise violate our rules […] more…
Facebook to Lift Longtime Ban on Pre-Roll Ads

Facebook to Lift Longtime Ban on Pre-Roll Ads

Facebook plans to test video ads at the start of Watch shows, according to advertisers who are familiar with the social network’s strategy, exploring what would be a significant shift. Facebook has long resisted the pre-roll format because of its reputation for annoying viewers who are trying to get to their desired content. For years, […] more…
Daily Mail Warns of ‘Year of Transition’ for Its Business

Daily Mail Warns of ‘Year of Transition’ for Its Business

Shares in Daily Mail & General Trust slumped the most since 2001 after giving investors news they didn’t want to hear: 2018 will essentially be a lost year. The publisher of the Daily Mail newspaper said fiscal 2018 will be a “year of transition,” warning of weakness across its businesses, a higher tax rate and […] more…
Snapchat Redesign Splits Social From Media

Snapchat Redesign Splits Social From Media

This is how Snapchat’s redesign works Snapchat has revealed a redesign that gives publishers their own area of the app, away from messages from users’ friends, and empowers an algorithm to decide what media content people see. CEO Evan Spiegel showed off the revamped app in a 60-second video proclaiming that Snapchat was making social […] more…
3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry

3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry

Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities. Historically, the fastest industry adopters of marketing automation include software, internet, telecommunications, and business services. However, dramatic strides in digital advancement have shifted the world of retail banking […] more…
Facebook to Test Pre-Roll Video Ads Ahead of Watch Shows

Facebook to Test Pre-Roll Video Ads Ahead of Watch Shows

Facebook plans to test pre-roll video ads at the start of Watch shows, according to advertisers who are familiar with the social network’s strategy, exploring what would be a significant shift. Facebook has long resisted the format because of its reputation for annoying viewers who are trying to get to their desired content. For years, […] more…
New York Times Scales Back Free Articles to Get Readers to Subscribe

New York Times Scales Back Free Articles to Get Readers to Subscribe

The New York Times, seeking to amass more paid subscriptions in an era of non-stop, must-read headlines, is halving the number of articles available for free on digital platforms each month. Starting Friday, most non-subscribers will only be able to read five articles rather than 10 before they’re asked to start paying. It’s the first […] more…
Verizon Rolls Out New Ad Campaign as Net Neutrality Protests Loom

Verizon Rolls Out New Ad Campaign as Net Neutrality Protests Loom

The world’s leading telecommunication carriers are in an arms race to roll out the fifth generation of wireless technology, more commonly known as 5G. And though it’s easy to think of smartphones first when it comes to 5G, the big thing about the tech is that it could make smartphones the least interesting application. Verizon […] more…
Amazon Brings Alexa Voice Commands to the Workplace

Amazon Brings Alexa Voice Commands to the Workplace

Amazon announced new voice-activated tools for the workplace, hoping that verbal commands”Alexa, print my spreadsheet”will handle common office tasks. Alexa for Business will let users issue voice commands to begin a video conference or print documents, among a multitude of common workplace functions, Amazon said Thursday at its cloud computing conference in Las Vegas. “You […] more…
GM’s Self-Driving Cars to Be Ready for Ride-Sharing in 2019

GM’s Self-Driving Cars to Be Ready for Ride-Sharing in 2019

General Motors plans to have its self-driving cars ready for a ride-share service within two years as the automaker looks beyond traditional car ownership for new tech-driven sources of revenue. After spending more than a year quietly putting the pieces in place to launch a robotaxi business, GM said Thursday it expects to be ready […] more…
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