Facebook Lets Brands Dive Into People’s Posts

Facebook Lets Brands Dive Into People’s Posts

Facebook is experimenting with letting brands study people’s posts and comments on the network in an effort to better inform their marketing. The beta test, an extension of Facebook’s Audience Insights API marketing tech platform, isn’t expected to be widely available until next year, according to people familiar with the offering who spoke on condition […] more…
‘Red’ Alert: The Washington Post’s Surprising Ad-Tech Skunkworks

‘Red’ Alert: The Washington Post’s Surprising Ad-Tech Skunkworks

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How Mobile Marketing + Email Pack a Punch for Marketers

How Mobile Marketing + Email Pack a Punch for Marketers

It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there. So, how can you combat the crowded marketplace and actually get the attention of your audience? In this blog, I’ll […] more…
Facebook Tests Letting Marketers Scour Posts and Comments

Facebook Tests Letting Marketers Scour Posts and Comments

Facebook is experimenting with letting brands study people’s posts and comments on the network in an effort to better inform their marketing. The beta test, an extension of Facebook’s Audience Insights API marketing tech platform, isn’t expected to be widely available until next year, according to people familiar with the offering who spoke on condition […] more…
‘Red’ Alert at the Washington Post, the Surprising Ad Tech Skunkworks

‘Red’ Alert at the Washington Post, the Surprising Ad Tech Skunkworks

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Inside TV’s Power Play to Target Audiences

Inside TV’s Power Play to Target Audiences

Rival TV titans including A&E, CBS and Turner are considering banding together for a project, dramatically code-named Thor, to prove to marketers their commercials worked no matter where they ran on air. One goal is to break a stalemate that’s delaying TV’s crucial move into precision marketing. It’s been about four years since TV networks […] more…
Amazon Said to Make Sportswear Push in Industry-Jolting Move

Amazon Said to Make Sportswear Push in Industry-Jolting Move

Amazon.com Inc. is enlisting some of the biggest athletic-apparel suppliers as part of a foray into private-label sportswear, according to people familiar with the matter, setting the stage for further upheaval in an already-tumultuous industry. Makalot Industrial Co., a Taiwanese vendor that produces clothing for Gap Inc., Uniqlo and Kohl’s Corp., is making apparel for […] more…
Warren Buffett Is Duracell’s New Celebrity Endorser in China, and His Face Is on Branded GIFs

Warren Buffett Is Duracell’s New Celebrity Endorser in China, and His Face Is on Branded GIFs

Credit: Duracell Weibo Investor Warren Buffett’s holding company bought the Duracell brand from Procter & Gamble last year. Now the billionaire is doing double duty as the brand’s celebrity endorser on Chinese social media. Buffett’s image even appears on branded animated GIFs designed for social sharing. In some, the 87-year-old Oracle of Omaha is dancing […] more…
Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. One source of new […] more…
Samsung CEO Steps Down in ‘Unprecedented Crisis’

Samsung CEO Steps Down in ‘Unprecedented Crisis’

The chief executive officer of Samsung Electronics Co. is stepping down in a surprise resignation after decades at the company, saying the business needed new leadership following a bribery scandal that led to the imprisonment of its de facto chief. Kwon Oh-hyun, who also serves as co-vice chairman, announced his retirement on Friday as the […] more…
Walmart’s Social-Media Chief Has 30 Times More Pinterest Followers Than Walmart

Walmart’s Social-Media Chief Has 30 Times More Pinterest Followers Than Walmart

Walmart’s social-media chief has 5 million Pinterest followers. Walmart has only 137,000, so she clearly sees room for improvement. And one of the brands she sees doing best there is rival Lowe’s, she said in a talk Thursday at the Brandemonium conference in Cincinnati. Such conferences are full of show-and-tells from executives about their brands’ […] more…
Et Tu, Pikachu? Pokemon Go Part of Russia Election Mess

Et Tu, Pikachu? Pokemon Go Part of Russia Election Mess

Not even Pokmon Go was safe from Russian interference during the election. The blockbuster mobile game was used as a propaganda tool by Russian groups that were active on other social platforms like Facebook, YouTube and Twitter, according to a new CNN report. Here’s how the augmented reality children’s game got dragged into U.S. politics […] more…
Ad Groups Say Google Shouldn’t Play Judge and Jury for ‘Annoying’ Ads

Ad Groups Say Google Shouldn’t Play Judge and Jury for ‘Annoying’ Ads

Three of the biggest marketing trade bodies on Thursday sent an open letter to the Coalition for Better Ads essentially arguing that companies like Google shouldn’t be judge, jury and executioner when it comes to blocking annoying ads. The letter from the Interactive Advertising Bureau, the Association of National Advertisers and the American Association of […] more…
Twitter Tries to Clear the Air After Suspending Rose McGowan

Twitter Tries to Clear the Air After Suspending Rose McGowan

Actress Rose McGowan is not banned from Twitter for telling Ben Affleck to fuck off. The company temporarily restrained her from posting tweets because she put a private phone number in one of her messages, it says. For breaking Twitter’s rule prohibiting “posting another person’s private and confidential information,” McGowan was placed in a 12-hour […] more…
Crafting Cart Abandonment Emails that Work

Crafting Cart Abandonment Emails that Work

Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. […] more…
New Pornhub AI System Could Make Video Searches Less Hard

New Pornhub AI System Could Make Video Searches Less Hard

Porn bots are the bane of many a Twitter user (or so we’ve heard), but Pornhub is hoping that its own artificial intelligence system can help it organize the user-generated content posted on its site. The site’s AI system, reports Engadget, “will scrub through every frame of every video in its catalog. The system has […] more…
Three Steps to Identify Trending Content

Three Steps to Identify Trending Content

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. On a bad day, you’ll often find us tearing out our […] more…
When It Comes to Data-Driven Campaigns, Marketers Are Demanding More

When It Comes to Data-Driven Campaigns, Marketers Are Demanding More

Data is the lifeblood of successful digital campaigns today and its use is nearly ubiquitous across major brands and agency partners. In fact, The Economist recently compared the value of data to that of oil. But here’s the tricky thing: While everyone seems to be using data, very few marketers are fully confident in the […] more…
Adgate: A step-by-step guide to Russian interference

Adgate: A step-by-step guide to Russian interference

Now, it’s Google’s turn in the election spotlight: The search giant revealed Monday it uncovered suspicious ad spending on its platform tied to Russia, much like Facebook and Twitter had done before. Also over the weekend, President Trump’s digital director Brad Parscale told “60 Minutes” how the campaign used social media and the internet in […] more…
3 Steps to Applying Your Personas to Segmentation

3 Steps to Applying Your Personas to Segmentation

You have spent months creating your list of personas. You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. The question is, what comes next? How do you actually humanize these personas, find […] more…
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