Pinterest-Samsung Partnership Has Everything to Do With Google Search

By adageeditor@adage.com (George Slefo)


Pinterest just gained a powerful ally in the battle for search ad dollars.

The company announced today at Samsung’s Unpacked event that Pinterest visual search technology will power image search in the new Galaxy S8 and Bixby, Samsung’s AI assistant.

The move allows people using the Galaxy S8 to take photos of anything through the phone’s standard camera app and get related ideas and products from Pinterest. Take a picture of your friend’s sofa, for example, and find out where you can buy it.

Pinterest just gained a powerful ally in the battle for search ad dollars.

The company announced today at Samsung’s Unpacked event that Pinterest visual search technology will power image search in the new Galaxy S8 and Bixby, Samsung’s AI assistant.

The move allows people using the Galaxy S8 to take photos of anything through the phone’s standard camera app and get related ideas and products from Pinterest. Take a picture of your friend’s sofa, for example, and find out where you can buy it.

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Source:: Advertising Age – Digital