Pricing Page Reviews: How to Get Them Right
Pricing itself is super important, and so are the pages that communicate the prices. We’ll look at 8 different pricing pages and see how we could improve them.
Effective pricing pages have several things in common. The most important of these are:
- Simplicity: how easy it is to understand your pricing and everything about it?
- Ease of comparison: if you have multiple price plans, can I understand the differences?
- Does it help people choose the right option, aid in the decision making process?
- Are main fears, doubts and uncertainties (FUDs) addressed?
- Is there a clear call to action?
- Does it set expectations to the sign-up flow?
In this ~25 min video I’m doing a pricing page review for 8 different websites.
Websites mentioned in this review
Disclaimer: I only spent a couple of minutes on each site, have not seen any data for them and 50% of what I said is going to make no difference whatsoever.
If you’re more of a text learner, the highlights of each review can …read more
Article Curated From…: Conversion XL