Pricing Page Reviews: How to Get Them Right

How to write a book   Now Novel

Pricing itself is super important, and so are the pages that communicate the prices. We’ll look at 8 different pricing pages and see how we could improve them.

Effective pricing pages have several things in common. The most important of these are:

  • Simplicity: how easy it is to understand your pricing and everything about it?
  • Ease of comparison: if you have multiple price plans, can I understand the differences?
  • Does it help people choose the right option, aid in the decision making process?
  • Are main fears, doubts and uncertainties (FUDs) addressed?
  • Is there a clear call to action?
  • Does it set expectations to the sign-up flow?

In this ~25 min video I’m doing a pricing page review for 8 different websites.

Websites mentioned in this review

Disclaimer: I only spent a couple of minutes on each site, have not seen any data for them and 50% of what I said is going to make no difference whatsoever.

Want me to include your site for next weeks’ review? Follow me on Twitter and check my Facebook page.

If you’re more of a text learner, the highlights of each review can …read more

Article Curated From…: Conversion XL