Priming: Explosive Secrets of Persuasion Revealed by Kevin Hogan
Persuasion Mastery determines your income, relationship status, prestige and dominance in every aspect of life.“
You are invited to join International Speaker, Author, and Persuasion and Body Language Expert Kevin Hogan as he reveals research findings about what works right now in persuasion and influence.
Kevin has spent the last 17 years finding the hidden forces that gently cause one person to say “yes” to you when they say “no” to everyone else.
Watch this webinar replay to discover what others simply don’t know yet about what works today to persuade and influence others.
- In the past decade Kevin Hogan has become the Body Language Expert and Unconscious Influence Expert to ABC, Fox, The BBC, The New York Times, The New York Post and dozens of popular magazines like Forbes, Investors Business Daily, InTouch, First for Women, Success!, and Cosmopolitan.
- He is the author of 22 books and counting. He is best known for his international best selling book, The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking.
- Kevin has trained people that work at most of the Fortune 500 companies as well as government officials from numerous nations.
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Do these four “thought exercises” with friends, groups (best!) or on your own.
Record your answers, then read on to discover how this information will forever change the way you do…everything in life, particularly, influencing others!
(a) Read this scenario:
John is intelligent, industrious, impulsive, critical, stubborn, and jealous.
Mark is jealous, stubborn, critical, impulsive, industrious, and intelligent.
Quickly, which person do you think you would like more, John or Mark?
(Write down your answer now, before reading on.)
You have a lot of company if you said John. Most people do, and the reason is simple. Although the same traits were used to describe John and Mark, the principle of primacy primes the mind to filter everything else you learn about someone through the first characteristic, that of being intelligent in John’s case and jealous in Mark’s case As each characteristic is mentioned in order, it becomes less and less important.
(b) Guess-timate the total of each of these multiplication problems. Show the first equation to one person and the second equation to another. Each person gets only five seconds each.
a) 8x7x6x5x4x3x2x1 = ?
b) 1x2x3x4x5x6x7x8= ?
Write down your answers now.
The average guess for problem A is 2250. For B? 512.
The correct answer is 40,320!
Why the big difference in guessing and the huge distance in both cases from the right answer?
People group the first few numbers together in each set and then guessed based upon this information.
(c) How are you perceived?
Group one (or person one if you are doing this with only two friends) is shown these words and asked to remember them.
“adventurous”, “self assured”, independent” and “persistent”
Group two is shown this set of words and asked to remember them.
“careless”, “conceited”, “solitary” and “stubborn”
Now, each has 15 seconds to describe and evaluate the following person: Donald is a parachutist.
The descriptions given by the individuals or groups will be heavily slanted toward the words they had to remember….Group A typically finds Donald careless and a daredevil. Group B typically finds Donald a free spirit.
KEY: Whether you realize it or not, everything you watch, listen to, read, and think about influences the NEXT thing you consider.
(d) Say the following word five times then continue reading.
“Blood, blood, blood, blood, blood.”
What color does a traffic light have to be to proceed?
Did you say red?
Go back and look at the question. Interesting eh?
These four scenarios all take advantage of our brain’s programming for primacy. We tend to lose the ability to consider much information after the first important piece and in fact, we tend to filter or disregard information that doens’t match our current information, whether or not the new information is valuable.
KEY: There is an enormous amount of research, old and new, that confirms that what happens “first” in some experience, event or situation is that which alters our perceptions of all others. There is also an equally large amount of research that shows that what happens “last” in some experience, event or situation is extremely important in our perceptions and beliefs.
Are the two in contradiction? No. The brain tends to remember that which happens first and last in sequences, events and life in general. The balance between the two (primacy and receny) is very interesting. One experiment shows that when two speakers are giving speeches one right after the other with no break, the first speaker tends to be received better and appreciated more. However, when speakers (say candidates for office) can choose between speaking this WEEK at a meeting or before a group or NEXT WEEK, they must choose the later event as people will forget what happened last week and the freshness of this week’s speaker and her message will be ultimately weighed in a much better light. When considering “going first” or “last” the key determining factor for “positioning” is the elapsed time between the events. The shorter the elapsed time, the better it is to go first. The longer the elapsed time, the better it is to go last.
Let me ask you a few questions, may I?
What was the first school you attended?
What was the second?
Who was the first person you kissed?
Who was the second?
What was the first apartment you rented?
What was the second?
What was the first car you actually owned?
What was the second?
What was your first job?
What was your second?
OK, I think you get the idea!
So, we know we have a hard time remembering things in the middle! We are good at beginnings and endings. How do we use this enlightening information?!
Priming people to accept a message is all about starting out with a great impression, something big, a promise, a big smile, something that “sets the stage” for everything that can happen later. Remember, that what happens first, will be REMEMBERED and will serve as a filter for everything that comes after. To successfully do this, you can get the Science of Influence Home Study programthat will show you hundreds of secret and powerful tactics and persuasion strategies for half price this week!
by Kevin Hogan, Psy.D.
“If I can persuade I can move the universe.” Frederick Douglas
The ability to influence is the single most important element in communication in business, selling, a professional practice, intimate relationships and obviously in selling. Every useful communication involves persuasion. You want people to believe what you say. You want them to understand what you say. You want your message to be accepted and acted upon. Period. Without effective persuasion and influence none of this is possible.
The Science of Influence is the master’s home study course. What makes the Science of Influence different from every other program about persuasion is that this material is fresh, potent, tested, and has nearly all of what you will discover is new! There is no rehash of past salespeople or scholars. This is the culmination of years of selling synthesized with the last five years of academic research into compliance gaining, persuasion and influence. No one has a program like this designed for you. I guarantee it.
And, yes, it is by far the best program of any kind about selling, influence or persuasion anywhere. There is no contest. Nothing else comes close. I guarantee this as well.
In Volumes 1-12, which is Part One of the Home Study Course, you are going to learn incredible new tactics for defusing resistance and overcoming the knee jerk response of people that say “no.” Unlock the mystery of the “freedom of choice” and how critical the number of choices a client/customer has are going to impact her decision to buy from you now! Click below for more information or to order.
About Kevin Hogan…
Kevin Hogan is the author of over a dozen books, including his most recent; Covert Hypnosis, along with The Science of Influence, The Psychology of Persuasion, Talk Your Way to the Top, Can’t Get Through, Irresistible Attraction., Through the Open Door Tinnitus, Life by Design, and The New Hypnotherapy Handbook .
His most popular audio programs about persuasion include The Science of Influence Library: Part I, Part II, Part III, Part IV, Part V, Part VI; Secrets of Sales Success (4-DVD Program) and Covert Subliminal Influence
. Each year Kevin hosts a conference in Las Vegas. Kevin Hogan’s Influence: Boot Camp 2008 is now available on 25 professionally produced DVD’s
Kevin Hogan is the nation’s leading influence and body language expert. He has shared his expertise about body language, persuasion and influence with the BBC, the New York Post and dozens of popular magazines like Cosmopolitan, First for Women, Women’s World, Playboy, Women’s Own and others.
Kevin Hogan has become the go-to resource for analyzing key White House figures. Hogan teaches Persuasion and Influence at the University of St. Thomas Management Center and is a frequent media guest. Articles by and about him have recently appeared in Success!, Redbook, Office Pro, Selling Power, Cosmopolitan, and numerous other publications. He was recently featured in a half dozen magazines (including wProst) in Poland after teaching persuasion and influence skills to that country’s 350 leading sales managers.