Psychology of Sales and How to Master the Art of Selling via Email

By Nina Cvijovic

Psychology of Sales and How to Master the Art of Selling

Psychology of Sales and How to Master the Art of Selling via Email

Simply put, understanding the psychology of sales can lead you to learning how to master the art of selling.

Let me point out one important fact – We are all human beings and our minds function in a similar way.

What triggers me will likely trigger you, and so forth.

Most of our decisions are not completely rational. We don’t have that much time to consider every aspect of information, so we leave this hard work to our subconscious mind to process it.

On one hand, you might be born talented and use these techniques naturally in order to move people in your direction.

And on the other hand, to be a successful communicator you might need knowledge of science that will show you what lies beneath the decisions people make.

Knowing the psychology of sales and these triggers will help you master the art of selling.

I will show you how to understand and implement this psychology of sales science into your email communication.

Persuasion Not Manipulation

Before we start, let’s make one essential distinction.

Using these social techniques as manipulation won’t bring you any good. You might succeed at first, but people will find out soon that they are being deceived and provided with false information.

To persuade is to inform and educate.

And you do that by pointing out something that moves people in directions that are good and beneficial to them.

Similarities Bring Us Together

Psychology of Sales and How to Master the Art of Selling

Studies show that we are more likely to connect with a stranger who shares some similarities with us, rather than with someone who doesn’t.

We like the people who are like us, even if those characteristics are incidental, and we more often say yes to them.

Psychologist Jerry Burger and his colleagues conducted a research about the effect of an incidental similarity on compliance to a request. They showed how incidental similarities, for example having the same name or birthday, can lead to a positive effect.

In these experiments participants were also more likely to agree to a request from participants, who shared similar personality traits with this person than the ones who didn’t.

In other studies they found that even sitting in the same room with the requester or sharing a conversation can change how we respond to their request.

Investigators conclude that these “manipulations resulted in short-lived feelings of attraction, which caused participants to mindlessly respond to the requesters as if they were dealing with friends.”

How to Implement It into an Email

Research your leads.

The more you know about them, the easier it will be to connect with them. You are maybe fans of the same sports club, you like the same music, or you are both environmental activists.

Point out some of the similarities to start a conversation. This can be very helpful if you are reaching out to them for the first time.

Check out this amazing cold email that Dave Daily sent to Noah Kagan, and got to meet him. Go to the full article.

Source:: Business2Community