Publishers May Have to ‘Volunteer’ in Fight Against Annoying Ads

It might be in a publisher’s best interest to “volunteer” for the Coalition for Better Ads’ fight against annoying advertisments.

Late last week, three major trade bodies and coalition membersthe 4A’s, Association of National Advertisers and the Interactive Advertising Bureaupenned a letter to the group that proposed guidelines and logistics around how browsers should block annoying ads such as pop-ups, autoplaying video with sound and ads that quickly flash and change colors.

Per the proposal, which could take some two years to implement if adopted, a publisher would see all ads blocked on a page, even if only one of them is deemed “annoying.”

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