Retention Optimization: How to Increase the Value of a Conversion
Are you familiar with the expression, “The most valuable customer is the one you never lose”?
In the CRO industry, it’s easy to focus on simply converting more leads all day, every day. More visitors to the landing pages, more emails submitted, more phone numbers captured, etc.
A higher conversion rate is great, but as Peep says, “If you want to increase conversions, make everything that you sell one cent, conversions go way up, but you go …read more