Rubicon Project Inks Deal With Google DoubleClick Bid Manager
Rubicon Project said Monday that it has inked a deal with Google to integrate is private marketplace with DoubleClick Bid Manager.
DoubleClick Bid Manager is used by marketers to buy digital ads programmatically; the move by Rubicon Project now gives marketers access to some 35,000 private marketplace offerings. Private marketplace deals allows them to transact on premium inventory without fear of seeing their ads on sketchy sites.
The tradeoff, however, is marketers aren’t able to reach as many users on the web. Low impression volume, and poor win rate and targeting are known issues in private marketplace deals.
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