SEO 101: The Definitive Guide To Ranking Your Blog On Google’s First Page
By Marko Saric
In this guide, I’ll show you how to rank your blog on the top of the first page of Google’s search results.
You’ll love it if you want to get more visitors from search engines.
This post features everything you need to know about blog search engine optimisation (SEO).
Let’s get started.
What bloggers need to know about how Google search works
Google wants to please its users.
If someone uses Google to search for something and quickly finds a satisfying answer, both Google and that user will be happy.
This means that Google strives to provide the value to its users by displaying the most relevant and reputable content on top of its search results.
And when I say the top of the results, that’s what I mean.
Around 50% of all clicks go to either the first or the second of the results.
If you’re not on the top, you’ll struggle to get many visitors.
So how does Google make sure to only rank content that its users want?
This is done best by reducing and eliminating any unsubstantial and useless content.
This type of content won’t make the users find answers to the questions they’re asking.
Google’s search algorithms extensively evaluate different aspects of the content assess the value and quality when choosing what to rank in their results.
Google values trust and wants to rank trustworthy sites only.
This means that you need to build a blog that people love and trust.
Your knowledge and experience help you create great content that will get other people to take notice.
You want your blog to be a highly reputable place with relevant and useful content about the topic you’re covering in order to be considered for that coveted top spot.
There are no shortcuts and scams that can get you to the top of search results as some “experts” promise you.
There are no easy ways and tricks that you can learn by buying their SEO products.
It’s a long, hard way to the top of Google’s results.
Relevancy is internal. It’s the topic that you create content about. It’s about the quality and usefulness of the content that you publish. It’s how you present yourself and your content to the world.
Reputation is external. It’s what people say about you in social media. It’s about the links you get from other places on the web and the importance of sites that link to your content.
Let’s look at both of these in detail.
Forget about SEO! Relevant content that your audience loves is king
Google has published a list of evergreen questions that you can use to assess the quality of your blog.
This is how I summarise the elements Google sees as key to a search-friendly blog:
Some bloggers go wrong by being so obsessed with search engine optimization that they neglect the content quality.
Google algorithms evolve continually, so it’s difficult to tweak and patch your site to keep up with the latest algorithmic update.
Forget about the SEO.
Don’t Go to the full article.