Should You Really Reduce Form Fields?
You have a landing page and plenty of traffic, but no one is clicking the submit button on your lead gen form. What gives?
If you’re like most people, your first instinct is to remove form fields to reduce friction. Sounds simple and, well, pretty obvious, right? If you want more people to complete your form, ask less of them. A best practice was born.
So, is it true? Does reducing form fields will always increase conversions? …read more