Snapchat Filters Ads Now Target People — Not Just Places


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Brands can now apply more-advanced targeting tools to Snapchat photo filter campaigns, enabling them to reach select audiences and experiment more with the creative messaging, the company says.

The messaging and media app is calling the new tool, which arrives Tuesday, “audience filters.” Instead of just hitting a specific location (which is what its geofilter does), brands can target based on interests, time of day, age, gender and other technical criteria.

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