Snapchat Wants Big Ad Bucks, But Is That Holding It Back?

By adageeditor@adage.com (George Slefo)


Advertiser Perceptions asked marketers an interesting question in its latest round of research on marketers’ plans: Beyond Google and Facebook, which companies do you intend to place mobile advertising with in the next 12 months?

Twitter was the most popular answer, with 18%. Only 7% said Snacphat.

In fairness, the question was unaided, meaning Advertiser Perceptions didn’t suggest a list of company names to choose from. In a previous survey of 2,000 marketers where company names were suggested, 30% of respondents said they planned to advertise on Snapchat over the coming six months, and 40% said the same for Twitter.

Advertiser Perceptions asked marketers an interesting question in its latest round of research on marketers’ plans: Beyond Google and Facebook, which companies do you intend to place mobile advertising with in the next 12 months?

Twitter was the most popular answer, with 18%. Only 7% said Snacphat.

In fairness, the question was unaided, meaning Advertiser Perceptions didn’t suggest a list of company names to choose from. In a previous survey of 2,000 marketers where company names were suggested, 30% of respondents said they planned to advertise on Snapchat over the coming six months, and 40% said the same for Twitter.

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Source:: Advertising Age – Digital