Social Media Campaigns: 7 Powerful Shortcuts and Strategies
You have a very relaxing life, right? Marketing a business is easy. Social media never changes and you don’t have a To-Do list longer than you are tall. Right?
Good, then feel free to bounce from this article and get back to sipping piña coladas in a hammock.
Because if you’re anything like me and every social media marketer I know, you’re a bit pressed for time.
Now, there’s a new “time-saving app” article written every couple minutes. They’re great. But they’re not results-focused.
This article will go beyond “time-saving.” I’ll give you seven social media campaign shortcuts which focus both on saving you time and energy and also delivering the results you need.
#1. Use an Image Template for your Quote Posts
However you feel about quote Posts, there’s no arguing that they get results. Unfortunately, they also take a bit of time.
Finding the right font combinations, sourcing a stock photo and then putting it all together in a professional way – there’s got to be a shortcut here, right?
There are a bunch of awesome, free visual marketing apps out there which can be tapped to save you some time and energy.
A few of the top visual apps include…
Before jumping in, though, you need to remember that each social media platform has different posting size best practices. Here they are in pixels (width x height):
- Facebook – 1,200 x 628
- Twitter – 1,024 x 512
- LinkedIn – 700 x 400
- Google+ – 800 x 1,200
- Pinterest – 735 x 1,102
- Instagram – 1,080 x 1,080
Here’s the template we use for Facebook posts:
To access the free Facebook quote post template you see above with stock photos, quote resources and font recommendations, click below and then make a copy for yourself so you can edit:
To get more visual design tools, check out 113 Visual Marketing Tools and Apps.
#2. Use a Social Media Campaign and Like Incentives to Get Fans Quickly
A large social media Fan base is often the best way to determine the bigger picture:
- Do people like the content you’re publishing?
- Do people like the brand persona you’re putting online?
- Are you providing value to your target market, and do they want to stay in touch with you?
Unfortunately, trying to build a substantial social media Fan base can be exhausting. Luckily, there’s a shortcut for that…
A social media campaign. Incentivize your target market to become a Fan and submit their contact information in exchange for entry to win something related to your business.
That last phrase is a crucial one – “win something related to your business.”
Unless you give away a prize related to your business (like a product or a gift card) the people who enter your social media campaign aren’t going to be your target market. They’ll just be people who want to Go to the full article.