Social Media Marketing Tips to Help Small Businesses Stand Out
By Steve Hamm
There are many qualities that make small businesses highly desirable to consumers. The personalized customer service, hard-to-find products, or unique stories help small businesses succeed amongst a sea of competition.
Here are some social media marketing tips to help your small business become more noticeable online:
- Be bold (but don’t be fool hardy): Social media and boldness can be an addictive mix. In the right quantities, boldness works well to make the best qualities of a business known. However, too much boldness can appear overly prideful. Carefully dial-up or down this aspect of your social media presence according to your overall brand identity.
- Have tact and grace: While boldness often works to attract attention, tact and grace offer a certain personalized interaction online. It’s easy to find messages that are overtly sales focused online, but it can be rare to see posts that show off different dimensions of a business. How can your business show off the personalized qualities of your staff and customer service that keep people coming back?
- Take your cues from the successes of others. You can find ideas anywhere; be sure to analyze and watch what your competitors are doing/posting. It’s also important to monitor what other businesses and companies are doing that catches your attention. Sign up for social media articles and tips from experts so you can daily or weekly receive emails with all sorts of tips, new information and social updates.
- Images are key. Use high quality, crisp visuals. Recent research shows images increase social media engagement: Twitter updates with images in them receive 150% more retweets than those without and Facebook posts with images in them receive 2.3 times more engagement than those without. Canva is a fantastic resource for creating custom images, with free and low-cost options available.
- Express gratitude: Consider ways to thank those who have contributed to the success of your small business. Give thanks for the awards or recognitions your business has received over the years. Express gratitude towards your loyal customer base.
- Be thoughtful: Small businesses have opportunities to show thoughtfulness that large companies often don’t have. For example, your small business might have extensive knowledge about niche topics that are hard to find elsewhere. You might be able to convey thoughtfulness through a specific tone online. Show off the thoughtful aspects of your business on social media in ways that make sense for your brand.