Social Media Statistics: How to Make Use of Data for Your Business

By Ruby Rusine

Have you come across social media statistics and do not know how to make use of it for your business?

It can be extremely helpful if you have not started benchmarking what you are doing on social media nor have identified your key performance indicators yet.

You can use the social media statistics as a tool.

However, like any other tool, it is only good if you know how to use it.

How to Use Any Social Media Statistics

  1. Use it as a starting point for your business if you do not have anything solid, and available data related to your niche because you just simply don’t have time to find them.
  2. Unless you are a data nerd, check only those that matter to your business and check the source/s as well if they are credible.

Metrics are for doing, not for staring. Never measure just because you can. Measure to learn. Measure to fix. ~ Stijn Debrouwere

  1. Use any data with the thought that whatever the number may be it is not set in stone.

Does your business REALLY have to be on social media?

That depends on your answer to this question: Will you still be doing business in the future?

With the social media addiction that is happening and the behavior of those who are teens for now and will be your potential future customers, this social media statistics shows that social media is not going to let up.

The next generation that will be buying your product is there now.

They are VERY attached to social media as you can see in the infographic below.

How to social media data for your business

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Teens Social Media Behavior

To not be on social media would be to your business’ peril.

It is truly the wave of the future. It continues to evolve, but then, you know that already. Stop dragging your feet. Be there already!

You want leads and sales, right? Then read on…..

How Social Media Influences Purchasing Decisions

This type of social media statistics on how social media influences purchasing decisions is very interesting, IMHO.

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How Social Media Influences Marketing Decisions

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The following thoughts below does not cover everything about the preceding infographic, but my intent is for it to help you have an idea on what platform to choose and why.

  • Additional product information
    Pinterest almost beats both Facebook and Twitter combined.We recommend cross-checking this data with the platform’s analytics as an example.If you know that many of your clients, are not there then do not use it if you are pressed for time.Want referral traffic for brand awareness? There are many success stories about Pinterest being a great traffic driver.Test if it’s those stories would be true for your company. It may or it may not.Also, see if they are quality referral traffic? Meaning, are they the people you want to buy from you? And are spending time on your website to get to know your company?
  • Product Discovery
    If you are just Go to the full article.

    Source:: Business2Community