Spin Sucks by Gini Dietrich

Book Review:Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) by Gini Dietrich In a world where public relations firms have been revered for their ability to “spin” stories for their clients, calling a book (and a related website) “Spin Sucks” seems counterintuitive. But, to author Gini Dietrich, it makes perfect sense. […]

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Article Curated From…: Neuromarketing