Spring Marketing Campaign Tips for 2017
When Spring has sprung – is your marketing still in winter hibernation mode?
Don’t worry. This post will inspire you to create fresh, spring-themed content that generates real marketing results.
I tapped the collective expertise of the SnapApp marketing team to bring you their best tips for successful spring marketing campaigns. Read on to make 2017 the year your business blooms.
Select a Single Call to Action Based on Your Goal
What do you want to achieve with your spring marketing campaign? Do you want to drive traffic to your website? Capture leads? Grow your email list? Let this goal be your guide as you plan your campaign.
Based on that goal, what is the one thing you want the audience to do? Click a link to go to your website? Call a sales rep? Give you their name and email address? This one thing will be your call-to-action (CTA) in each piece of content within the campaign.
For example, in the campaign for our Spring Marketing Campaign Planning Worksheet, our CTA is “Download the Worksheet.” This points people to a form to fill out to download this awesome resource.
Pick Your Date
A campaign based around a holiday should start at least 2 weeks before the holiday date. So the first thing you need to do is pick your date!
There are a few obvious ones to consider, such as Saint Patrick’s Day, April Fool’s Day, Easter, and Mother’s Day. But here are a few more to inspire you:
- Employee Appreciation Day, March 3 (first Friday of March each year)
- International Women’s Day, March 8
- Spring Equinox, March 20
- Tax Day, April 15
- Earth Day, April 22
- Kentucky Derby, May 1
- Star Wars Day, May 4
- Cinco de Mayo, May 5
- Memorial Day, March 29 (last Monday of May each year)
Choose Your Theme
The holiday you choose to base your campaign around will guide your theme. Spring is full of celebrations, however, that don’t necessarily have specific dates. So if you weren’t inspired by the list of holidays in the section above, don’t despair. There are plenty more themes to consider!
Here are a few more springtime theme ideas:
- March Madness, mid-March
- Passover, early April
- Baseball Opening Day, first week of April
- Graduation, month of May
- Spring cleaning
- Spring break
Plan Your Schedule
Now that you have your date or timeframe chosen, you can work backward from that point to plan your schedule.
Get out your calendar and plan out each piece of content, when it will be delivered, and how it will be delivered.
Interactive content opens up a whole new world of possibilities for your spring marketing campaign. When you’re thinking through your content assets, consider creating things like:
Not only will this content stand out from the stuff your competition is putting out this time of year, it’ll also engage your audience more. And I don’t just mean the type of engagement that we marketers talk about endlessly. Content that encourages the reader to interact in some way will quite literally engage the user’s brain in the content at hand. Your audience can’t just mindlessly scroll through interactive content Go to the full article.